Swathy founder of Bhang is an adventure seeker , traveler , impulsive , loves Thai food and has terrible OCD ( or so she says 😉
before we take you into the Sari wonderland here is some music to listen to enjoy along Bhang
“I read a lot – from books to comic books to magazines, I really love magazines, I spent a lot of time in various cities because my dad changed jobs a lot . I love spending time with old people and pets – sometimes its pets more than people ”
Her first Sari :
(Grey cotton sari with yellow border and black & grey striped pallu with a white and black small checked blouse material)
Swathy loves wearing Saris and when she moved back to India , she realized the kind of Saris her mum and grand mum used to wear were not there any longer. Everything was too jazzy , or too creatively done. Quotient of simplicity and elegance was completely lost and so she decided to make some on her own ! She started making saris for her sister, her friends , colleagues, and their friends…
( Swathy and friends all in Bhang creations )
(borderless, handwoven, cotton, checks and tassels – all my fond elements of a sari in one)
“I love teaming my saris with kurta/short tops! It allows me experiment with different drapes that compliment the style of the top as well! Be it cropped-tops, short kurtas, peplum blouses or the short-frock kind of ones as shown in the picture here, they bring about a quirky quotient to the whole look!”
She likes how women from all walks of life drape her Saris – be it Neha Dhupia, Shobha De, Anita Dongre , neighbors , friends. ” I love to see how their personality reflects the drape.” says Swathy
(Deep maroon pure raw silk sari with broad silk zari borders and pallu with black brocade blouse material )
“I love all kinds of Saris , specially cotton khadi in particular, Chandani, Chikankari , of course Kanjeevaram and the one which has been passes on or stolen from mom ‘s or grandmom’s wardrobe.I also love jamdaanis , banarsis , the handwork done by the people of Kutch , the good old kanjeevaram. I like them all. ”
(Pure partly pallu silk sari with parrot green and double shaded sea green silk brocade pallu with broad dull-gold brocade border and yellow raw silk border on the flip side.)
“One of the main things I love about a sari is its versatility! One can drape it in various styles, team it with all kinds of blouses and basically, just have simple fun while experimenting new styles! Here I am, draped in a plain grey cotton sari (actually, its just five and half meters of cotton material!) which I’ve teamed with a fully ajrak printed cotton top. Since the material was breezy and light, I knotted the pallu at the shoulder to bring about a twist in the otherwise-plain drape. You can try knotted-pallu drape with chiffons, georgettes, light cotton and even, soft silk saris! Apart from just plain saris, this style would look utterly lovely in printed saris (like floral, kalamkari etc.) with contrast colours at the pallu! And oh, if you are one of those, who like me, can never find the lil metal rascals which keep disappearing all the time, a.k.a. safety pins, then you will love this drape!! “
Bhang’s USP lies in its exclusivity. It also goes back to the name , everyone experiences a different kind of high , and its the same with my saris. ” I try not to make the too many pieces of the same sari. My customers often hear the words “sold out” from me but I try to customize something for them all the time. I make similar color combinations for them , But i use different prints. So customers are also feel that theirs is the only sari exclusively crafted and handmade for them – only one of its kind in the world. For eg most of my customers are abroad , and I launch my collection late evening India time. So the customers for e.g. in Australia stay up late and place their orders so they don’t hear the words sold out when they wake up the next morning ” Swathy
( block printed cotton blouse with bordered sleeve)
“I travel a lot and that is my my main source of inspiration- just wondering … reading magazines , watching people , meeting artists , collecting textiles. When I come back I put the saris together – so there is a lot of personal involvement that goes there. From the time the material has been hand picked to the time label is stitched on the brand – there is a lot of there is a lot of personal involvement that goes into making of each and every sari. Even the names that I give for each of the saris are personally chosen with a lot of thought. ”
(An off-white pure brocade and zari silk partly pallu sari teamed with red silk brocade blouse.)
Grey crushed tissue silk sari with pearl white tissue-silk pallu. It comes with a dull-gold gold sequin blouse material. The off-white tissue silk cape with dull-gold border can also be worn with this sari .
Bhang has plans to open physical stores , meet the customers share and discuss stories . I would never be able to pick up my favorite Bhang sari because they are all so unique and beautiful . I want them all and if you are an earrings hoarder like me you can match several pairs and colors with just one Sari – well because its all about Holi isn’t it ?
Get yours customized at Bhang’s Facebook page here.
Also super excited to launch our new online campaign #sarieveryday . If you are a sari lover , wearer , admirer , hoarder just upload your pics online on facebook and Instagram and tag us at @peacocksintherain #sarieveryday