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Tura Turi – Its such a beautiful name. Maybe not more beautiful that the products . Two sisters Priyanka and Payal have created a quintessential Indian product for all kids and their mums (&dads) .

Here are some excerpts from our our little conversation with the girls.

What is Tura Turi and why this name ? Though we are PITR totally love it and think its super cute :)

Turaturi is a Chhattisgarhi term for boy and girl (on the lines of Munna-Munni, Chhora-Chhori, Ladka-Ladki). It was a name that not only had a quaint, musical ring to it, but was absolutely apt for the little people we were making our products for.


What made you start Tura Turi ? Tell us more about what your backgrounds . How do you know each other ?

Tura Turi is a collaboration between 2 sisters, Priyanka and Payal.
Priyanka was a journalist and writer, living in Dubai. When she had a baby boy, she realised how there was a dearth of good ‘Indian’ inspired merchandise in the market. Most of the common motifs used in childrens products come from the West (an Indian child can identify a giraffe or iguana much before he/she can recognise a peacock  peacock love :). 

At that time, Payal was a calligrapher and artist based in Mumbai. The two sisters brainstormed and Payal created some ethnic designs influenced hugely by calligraphy and folk art. That’s where Tura Turi was born. 

We call it “Tura Turi – Where Stories Come Alive” since that is what our products are aiming to do. Each quilt is meticulously planned with a story around it, be it in the form of a rhyme or art. Both of us are avid readers and love stories … and firmly believe that stories can come alive anywhere, in everyday products as well.


Tell us more about your product range , we see a lot of quilts and malmal , what next ?

Right now we want to focus on ‘picture quilts’ because it is a beautiful canvas for any kind of art. Our ‘reversible’ Day and Night theme (Chanda Suraj quilt) is doing very well because people love the idea of having a quilt that they can match to when their baby sleeps. We plan to develop this theme some more with more reversible day and night quilts. 

We also want to bring in art and stories into common bedtime items like mosquito nets and sleeping bags (sleeping pods). Finally, we at Tura Turi believe that the possibilities are endless and every little product can be tweaked and redesigned in a fun and arty way. Who knows – we might have quirky baby changing mats soon!


Our Designs:

One rule we follow at Tura Turi is that each one of our products has an unmistakably Indian element to it. For instance our “Haathi Anek” quilt is not just a simple elephant quilt. It’s also a fun way to introduce a child to different scripts and languages in India. 


Tura Turi’s tagline says where stories come alive. Tell us which are your favorite stories ?

Priyanka: I grew up as the quintessential book worm and love all kinds of stories.
I enjoy reading authors from various parts of the world just for the different insight they can give us into places we’ve never been to. Some of my favourite authors include Gabriel Garcia Marquez, Amitav Ghosh and a hugely talented Lebanese writer called Rabih Alameddine. 

I’m also a huge fan of myths, folk and fairy tales from around the world, and make it a point to pick up some local books whenever I travel.

As far as stories go, one of the most beautifully written books is the ‘Alf Layla Wa Layla’ or the Arabian Night.s as we know it. Very few books can come close in terms of intrigue, plot construction, story-telling devices – and to think the author / authors are unknown! 


Some of my happiest memories are of curling up with my grandmother while she told us Bangla folktales from ‘Thakurmar Jhuli.’ I was completely enthralled with stories about the Prince made of rice kheer or the Old Woman from the moon. Now I am rediscovering these stories with my little nephew. 


What technique do you use for quilting ? We at PITR always want to promote Indian crafts and artisans. Who makes these quilts for you ?  

We’ve been meeting suppliers and artisans from across the country – from block makers in  Jaipur, Applique artists from Orissa or Kantha artists in West Bengal to incorporate some of their traditional handicraft cultures into our products. We are constantly on the lookout for new forms of art, fabric and weaves that can represent India’s diversity.  We are also taking well known folk art and reinterpreting it to engage children. For instance our Madhubani Mor quilt uses typically Madhubani style images but the colours used are very bright and unusual. Our ‘Shatranj Ke Khiladi’ quilt uses traditional figures from the ‘Phad’ style of folk art but uses those warrior figures on a chess board.Currently, we are manufacturing in Mumbai where we digitally print on cotton and malmal before getting the products quilted.
Priyanka and Payal , we wish you loads of success in future . Lots of good luck and hope you make many more Indian folktales come alive. TuraTuri mainly retails through their facebook page . Buy and show your love for their lovely items  here .


Image sources : All from TuraTuri.


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