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As you know its Jaipur on our mind these days in so many ways – for the forts , the colours , the festivals and all its inspirations in design and art.

But there is an equally eclectic magazine J’aipur inspired by the the jewel-like pink city of Jaipur (India)  for her beauty, culture, history and gypset spirit. The publication is truly a crossroad where east and west, old and new, converge to reveal interesting stories along the way.

The J’aipur Journal was created in 2014 by fashion and travel journalist Rupi Sood and is being produced by a small team of designers, photographers, researchers and writers from around the globe with headquarters in New York City.

It was wonderful to meet Rupi ” virtually” . We totally love her ‘eclectic yet polished style’.  On asking her about her personal sense of style both for herself and her home , here is what she had to say :

On Fashion :

“I was born in Punjab and speak the language fluently.My Indian background is a strong part of my style identity, but in a subtle way. Overall, my personal style is more European than North American, and heavily influenced by the every day Parisian woman, but I bring hints of the East into it through statement accessories that might complement an outfit. Right now, I’m really drawn to unique, one-of-a-kind fashion pieces that infuse the work of artists. This excites me more than luxury brand names.”



“And I don’t read fashion magazines. It’s important to figure out one’s own individual style and nurture that. I might not be as bold or brave with my choices but I prefer an elegant and eclectic look anyhow.”




“I recently moved to New York City after having lived in Canada for most of my life. I’ve spent the last few years freelance writing for many South Asian publications as well as writing for my own fashion and travel blog. Last year however, I realized I wanted to contribute something greater to that publishing space. As a result, I launched my own independent magazine, J’aipur Journal (, which focuses on the lives of creative individuals easily balancing their worlds between the East and West. I hope the interviews we feature inspire our readers to live life with a little more passion and pursue their own creative interests.”

“For Indian clothes, I prefer masters of couture that are really committed to carrying on the traditions of Indian craftsmanship. Sabyasachi Mukherjee, Ritu Kumar are Rohit Bal are amongst my favourites and have a special place in my closet. That being said, I would like to explore the work of younger, emerging designers though as there is incredible talent coming out of India these days.  “
On her home :
 “I wish I had pictures to show of my favourite items from my residences in Canada. I feel like a bit of a nomad right now as all of my stuff, including most of my clothes, are still in storage in Canada. I’m currently renting an apartment in New York so everything will arrive once I have a more permanent place here in the city. Packing up life in one country and moving to another, especially to a metropolis like New York, really provides perspective on the ideas of possession and space.
 “I don’t miss any of the ‘stuff’ that I left behind and really, my favourite items are simply my collection of books, photographs, records and purchases made whilst travelling to faraway places. “
 “Moroccan tea sets, Hawaiian tribal weapons, Italian pottery, Indian artwork and Turkish carpets were some of the decor items that filled my home in Canada. I think a home should contain pieces that are special and sentimental otherwise it just feels sterile. “
“I’m not an interior designer but I tend to apply the same rules of my personal style to my home. I believe in simplicity and clutter-free spaces, where design and decor have a purpose and exist in harmony with their environment. My recommendation would be to fill your home with the things that excite and inspire you. “
“Although I personally don’t follow trends, design magazines and apps like Pinterest can be a great starting point for someone trying to cultivate their style. How we keep our homes–the attention to cleanliness, decor and ambience–really reveals much about ourselves. No matter the size of budget, I think any space can be decorated tastefully. Just like the aesthetic of my magazine and personal fashion sense, I’m in favour of fusing East and West. Some simple ideas:
  • Throw in a pop of colour or print into an otherwise neutral palette.
    • Combine several textures (i.e. cozy blankets, rugs, throw cushions) to add depth and warmth.
  • Invest in dimmers and good lighting fixtures to set the mood for each room.
  • I don’t own a television but if you must have one, I would say keep it out of the bedroom.
  • High-quality, white linens in bedrooms and bathrooms are easy on the eye and soft to the touch. Pay attention to the senses.
  • Have everything on hand to host an elegant, impromptu dinner party for at least four.

Essentially, a home should be an oasis–a safe haven–that tells many stories about the life that is being created, and lived, inside and outside its walls. ”

Rupi Sood is the Founder and Editor-in-Chief of the J’aipur Journal,, an East-meets-West magazine, based in New York City.

All images are subject to copyright and unauthorized use is strictly prohibited. Photographs of Rupi at her former home by Antonija Klotz. Photographs of the 110 year old Arts-and-Crafts style bungalow situated in Calgary (Canada), near the Rocky Mountains, by Jamie Bezemar. Find Rupi on Instagram @JaipurJournal for more design inspiration.




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