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Juanita (wah-NEE-Tah)  is about living in the now.

It is based on the philosophy that clothing can help you reinvent yourself. Your clothes are the tool that help you get through life’s transitions.


Juanita was founded by Shubhda Priyam who has worked with FDCI and Amazon fashion week designers like Anju Modi and Samant Chauhan.
“I really enjoy dressing people. When people approach me, I suggest them an outfit and they look
fantastic—they’re really happy. I like knowing that someone’s happy because of what I do.
Clothes should allow people to feel that they can face the world and conquer it. I also enjoy the
act of creating clothes. Working with color and fabric are still things that am passionate about.” Says Shubhda


Shubhda sources their  fabric directly from weavers of Bihar and many parts of South India. Their work is mainly around Cotton and Chanderi. All the fabrics are environment friendly and are from the
weavers themselves, handpicked, handmade and hand-woven. Natural dyes give their fabrics
blissful colors. Hand embroidery is done by skilled in-house artisans




Our recommendations for must have  ‘Juanita’ pieces are :

Off-white jacket dress with sleeve with frills

Bottle green gherdar kurta set

Red Mughal neck gather dress


Tobacco grey gather dress with key-hole on the neck

Indigo blue touch neck tiered dress


This label is a godsend for lovers of minimalism. The clothing is comfortable yet elegant with pure colors that resonate with your heart to bring joy and confidence. In Juanita, particular attention is paid to quality, skill, craftsmanship and care. They are empowering artisans  who makes these breathable fabrics which work in a variety of styles.


The brand  wants to take Indian weavers and Made in India to a global front.

In her free time,  Shubhda loves travelling –  her one final word of advice for the upcoming designers

“Never Underestimate Yourself”

 Their beautiful handcrafted clothing in subtle , fall colours is a must have before you gear up for the festive season.

follow Juanita on Instagram here. 


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