Ever since, the Government’s very own ‘Make In India’ initiative, there has been an escalation of Indian handlooms, art and craft on the ramps. The clothing industry is being afflicted by noxious issues like violations of human rights and environmental disruptions. Due to this, in recent times, sustainablility has become an essential and fundamental part of the fashion industry. The designers have understood the need to become socially responsible and the concepts of recycling and upcycling. The fashion events have started witnessing the transformation of traditional weaves into western silhouettes and the designers are engaging with recycling and eco-friendly processes.
The fashion industry has now started indulging in producing with a clear emphasis on the handmade, sustainable and syncretic. Not only, they are aiming to shrink the waste generation and work with zero-waste-pattern but also, working in collaboration with the unsung craftsmen and artisans across India in order to uphold the rich legacy they carry. Sustainable fashion is the need of the hour and only key to save the environment from the hazardous repercussions of the fashion industry.
Understanding the importance of preserving the indigenous handloom, art and craft, led to the birth of Ziba By Hand. Ziba, meaning beautiful in persian, is an online media publication platform which endeavours to promote Indian art and textiles along with sustainability in everyday lifestyle choices like food, clothing, decor and personal care.
ZbH encourages a sustainable lifestyle, that is, choices made out of respect for the resources and keeping in mind the welfare of the upcoming generations. We believe that everything – handmade and organic – is beautiful and strongly campaign for the consumers to use the same. Through this platform, we aim to advoacte the use of indigenous handlooms and art along with linking the consumers with such brands selling products which are “value for money” as well as eco-friendly.
ZibaByHand focuses on curating small boutique designers and craftsmen who are using traditional Indian art and textile in a modern way, creating more sustainable fashion,along with bringing back the rich heritage of Indian art and handloom.
Over the years, ZbH’s online platform has grown tremendously and has presented various entrepreneurial slow design studios, independent designers, sustainable design companies, ethnic art & craft clusters, artists, food entrepreneurs, food artisans and art & craft businesses from all over India.
Founded by Ila , an Economics graduate from the country’s prestigious Sri Ram College of Commerce. Ila further specialised in Data Analytics and Digital Marketing. Armed with 15 years of corporate experience in American Express , KPMG and IBM , Ila felt that there was a strong need for professional corporate experience to drive the small businesses in India’s handloom and crafts industry . This led to the formation of Ziba By hand . It currently focuses on two lines of business – online publication and offline events and it plans to expand it’s online publication platform with a dedicated team of writers, over a course of period. They also plan to take their events across India and make people understand the importance of handmade and the rich legacy of India’s crafts.
With this focus, ZibaByHand hosted the Spring/Summer Edition of the Handmade Collective on 15th March in Cottage, Sector 7, Chandigarh. The event won a quick and huge popularity among Chandigarh’s discerning shoppers, expat groups, aficionados of art and culture. Safe, organic, sustainable and handmade is what aptly described the products on the display.
The participants brands formed a variety of designers from all over India, offering mix of products ranging from apparels, footwear, jewellery to art, home decor and clothing and food brand for kids, along with being 100 per cent organic, sustainable and recyclable.
Participating brands included : Art & Ko. a cultural advocate which uses art as a means to connect, inspire and inform it’s customers. It thrives as a place for learning, dialogue, and enjoyment through art. Art & Ko created a walk in art gallery for The Ziba By Hand,
was extremely well received for their authentic handloom fabrics , Ajrakh and Gota Patti work. Ekmit brought in their unique handblock printed and hand crafted women’s wear.Eyaas sold home decor handmade products made of sustainable materialsIndie Cotton Route was extremely popular for their Turkish embroidered Kurtas , Intiki brought in a range of unique handcrafted home decor and party products. Khara Kapas,Meadow Official, Meiraas Official, Nakhrewali, Mini Me Organics , Nrinam, Ridhi Suri-, Jellybeans, Thread-wheel and Zariin Jewellery were some of the other popular participating brands.
Handmade and sustainable were the two important aspects of the products which the audience witnessed in the event.
We look forward to have you on board with us in the journey of celebrating the rich legacy of India, in Delhi on July 30th and 31st.