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Threeness founders -Minal Mistry, Dhwani Chedda, Daya Shah are from Gujarat. Coincidentally they got married and settled in Mumbai. They used to enjoy events  in Mumbai and three years back instagram was picking up as a serious business platform which inspired them to start their own brand. With backgrounds in designing and finance , the three complemented each other and formed a strong team.   Minal, Dhwani and Daya always  wanted a brand name which reflected their friendship…

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Kavita Bebaak’s founder tells us that people know Chhattisgarh due to Naxal activities, tussar silk, and bell metal, while there are many interesting stories waiting to  unfold. Their new collection Unbound is one such story. This collection has the sensibility of experience and freshness of new age.  As the name suggests Unbound collection is not limited to one particular age group or set of women, but expressing versatile looks and ideas and thoughts.  Unbound collection speaks the…

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Lets be honest , Instagram is full of cute kids of all ages from all over the world. And then there is a special boy Neil who is not just super cute and but has a unique sense of style & wardrobe thanks to his designer mom. We had been stalking #raisingmonty for a while and then we decided to approach his uber talented mother Paulami Saha Arora to share his pictures. Welcoming Neil , our…

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Vishakha Shah is the founder of IRA, a brand rooted in everything Indian and yet very modern in it’s appeal. Vishakha graduated from Surat University, where she also did a Diploma course in Designing. Having taught art and craft as an art teacher, she enjoyed doodling and fondly recalls that it was one of her favourite hobbies. The inspiration to start IRA came when she went on an educational tour to Kutch where she learned about…

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Label Shikha Malik’s  brand philosophy stands for “Clothing that is wearable yet stylish. “It is  an eclectic brand known for its own unique designs. Shikha brand’s founder  describes herself as an introvert but where work is concerned, she is an absolute go- getter, ever- ready to try new things and always learning new techniques to create a better brand. Before starting the brand , Shikha worked with some of the most reputed export houses in the…

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Capturing the essence of purity with a contemporary take on heritage, Teori brings you the best of hand woven textiles, crafted to perfection. From the hidden intricacy in hand-painted and block-printed patterns to their hand woven weaves, every detail is a time-honored emblem of the handiworks of local craftsmanship. Darshana Teori’s founder tells us that fine arts and crafts had always been of interest to her. From early days of her apparel design journey Darshana wanted…

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Bebaak’s latest festive collection – Mehtaab is developed from handwoven cotton buta worked fabric from Bhanwarpur. Inspired by the subtle moonlight glow ,  Mehtaab collection brings soft, luminous and soulful feel along with its silhouettes.  The collection was incepted in the looms of Chhattisgarh. It is a collection of beautiful cotton apparel made from delicate handwoven fabric with buta work. Crafted with precision the collection celebrates vibrant and rich heritage through its handmade clothing range. The…

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First Parull’s choice of music. Remember Silsila ! I love all the songs from the movie but this instrumental score sets a great backdrop for the story of the brand. Gayattri, means universal and Navyatta meaning fashion. Fashion that is universal, changing and in every sense global. Gayattri Navyatta holds no bounds to its creativity and exclusivity. This is a story of grit , love and passion. Of fighting against odds, keeping your head high and…

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Seema is one of my favourite people on Instagram. She lives in my favourite city in the world -New York . She wears my favourite garment in the world – saree. And well she really really walks the talk. From wearing a saree which has a Benaras ghats to a blouse with the NYC skyline , she defines east meets west like a boss. Some of you who follow her on the social media would…

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Juanita (wah-NEE-Tah)  is about living in the now. It is based on the philosophy that clothing can help you reinvent yourself. Your clothes are the tool that help you get through life’s transitions. Juanita was founded by Shubhda Priyam who has worked with FDCI and Amazon fashion week designers like Anju Modi and Samant Chauhan. “I really enjoy dressing people. When people approach me, I suggest them an outfit and they look fantastic—they’re really happy. I…

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