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Juanita (wah-NEE-Tah)  is about living in the now. It is based on the philosophy that clothing can help you reinvent yourself. Your clothes are the tool that help you get through life’s transitions. Juanita was founded by Shubhda Priyam who has worked with FDCI and Amazon fashion week designers like Anju Modi and Samant Chauhan. “I really enjoy dressing people. When people approach me, I suggest them an outfit and they look fantastic—they’re really happy. I…

Kunal suggested some Hol Baumann to go with the post- something he listens to the entire day at work. “Our design philosophy is not trend driven  but focused on our unique directional vision referencing high street clothing and youth troublesome nostalgia” says Kunal Chatterjee founder and designer of I am Trouble by KC . Kunal was living an offbeat life full of realizations till 2014. He was exploring and conquering the wildest of thoughts. “I…

Here is a very special post from Kolkata a city where you are actively encouraged to stop strangers at random for a quick chat. We really admire Antara’s fascination for Indian handlooms , how confident she looks in anything she wears and how she carries any saris or dress with such elan. Over to Antara Majumder to share her story … I am  student of English Literature and a journalist based in Kolkata, who…

Some music to set the mood  Nandita has donned many hats –  studied and interned at JNU, NIFT, FIT, Festival of India in Russia, Willi Wear – Willi Smith in New York, Sandy Starkman. She has designed clothes under her own label. Also edited – ‘The Yamuna gently weeps’ by Ruzbeh Barucha and created the first public art project Artiger www.artiger.org ! These days , Nandita plays the role of Founder Member and Mentor  at…

I know you will want to get up and dance to this music but please only after you finish reading this post :) Great choice Ramona definitely a refreshing change for the blog. Forty Red Bangles refers to the wedding chura which is traditionally worn by brides for 40 days after their marriage.  “For me it signified a turning point in my life and hence became the name of my business.  Now we refer to…

Karuna requested this music , I must confess I have heard it for the first time and I looooved it. Karuna is a full-time pug mommy and dabbles in a couple of  things part time.  She is a fashion stylist and loves working on different concepts. She also runs a catering and event styling company called ‘One full meals’ with her partner. She has also dabbled in a few very interesting interior projects for residential spaces one of them for Ramya – a leading actress and an…

Before you start , please play Noor’s favorite music here as you check out her beautiful pictures. Noor was a writer with Conde Nast Traveller magazine for 5 enjoyable years where she  was fortunate enough to combine her two biggest passions travel and writing. . She recently ended her term there and intends to freelance as a travel writer and also produce content of her own. She loves reading, movies and is very passionate about…

So when I started writing this I probably deleted my first statement 5 times because I just did not know where to begin. There are so many things to talk about Deepika Shetty that you just can’t figure out how to start-  should you talk about Sadee Saree first , or how she MAXed all social media channels to successfully document her debut novel The Red Helmet or how she is persevering hard to get…

Shivani an interior designer  is simple yet stylish . She oozes charm making heads turn and well is not actually like any other girl next door. “I always mix street stuff with some store bought stuff. I love the thrill of ‘discovering’ a value deal. Most of the clothes I am wearing here are from Santushti complex (Kapas and Anokhi), Sarojini Nagar, Nizamuddin, Janpath, The Shop, street shopping in Lucknow and Mumbai. ”   The light pink,…

I received an email from Vinayak when he heard about my Jaipur trip from a common friend. Vinayak along with his partner Rameshwari founded Cotton Rack over a year ago . They both had worked with brands like Fab India, ColorPlus etc before they decided that they wanted to reinvent Khadi garments in a more modern way. Vinayak is a lovely host and can talk for hours :) He enlightened me a bit about the state of Khadi in the…