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Anita Dongre Grassroot is a tribute to India’s handcrafted traditions. It celebrates India’s crafts and weaves by providing a contemporary and sustainable platform for the artisans and helps create livelihoods by partnering with network of trusted NGOs. Brand Profile : “Anita Dongre Grassroot is  a contemporary platform created for the artisans of India. The objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by…

Tura Turi – Its such a beautiful name. Maybe not more beautiful that the products . Two sisters Priyanka and Payal have created a quintessential Indian product for all kids and their mums (&dads) . Here are some excerpts from our our little conversation with the girls. What is Tura Turi and why this name ? Though we are PITR totally love it and think its super cute :) Turaturi is a Chhattisgarhi term for…

Amrapali is my favorite Indian jewellery brand. I wore Amrapali on my wedding and I have been buying it since I started earning :) They are traditional , chic and modern and everything that a modern Indian jewellery brand should be all about. Celebrities all over the world have endorsed them through years , yes they retail through Harrods as well , but what makes them stand out and timeless is how they constantly re-invent…