Story of Tarini

Here is some music to be played with the post

This is a special post for us – it is the 100th post of Peacocks in the Rain. Yes we complete a century. Our journey of thousand miles started with one small step and same goes for  Shashi Sehgal founder of the store and the brand Tarini

Back in the 90’s, when women in India were still coping to gain a foothold in the patriarchal Indian society, a young woman took charge of her life to become one of the youngest women entrepreneurs of her times. Shashi Sehgal launched Tarini—a chic label of design-oriented home linen in 1993 which has grown into a brand phenomenon of converting living spaces into home spaces.


Joyful, chirpy and super motivated Tarini staff comprising majority of women


The name Tarini is very aptly inspired from Ma Tarini, who in the Indian tradition is believed to be the female embodiment of Shakti (or power).

Tarini’s is housed inside “Mariko”.  Mariko is the export house which was started in the 90s by Shashi and is one of the biggest exporters in U.P in their segment. Mariko has been exporting its designs to countries like France, Spain, Greece, USA and many more since the last 2 decades. “In our journey forward we have decided to stay close to our roots but also explore modern avenues to reach out to more and more people who can appreciate our work.

“Tarini happened after realization that  customer’s appreciation is the main stimulation for a creative person & meet your inner challenges and when those challenges if accepted by people, it  becomes your look & signature.” – Shashi

( Tarini has stores in Noida , Gurgaon and Goa)


Tarini follows Organic standards

organic textiles


Each Tarini collection follows a rhythm  in creating design & colors. Here are some snippets from their latest Spring Summer Collection

Ocean Collection

This is my personal favorite and just takes me off to the beaches of Goa right away. Aaah the perfect time to be there is now in the Goan Monsoons :) Tarini also has new store in Goa. See all the store details in the end of the post.

” In the rolling ocean, the wind gurgles but the world beneath is silent. Tarini takes a dive into this silence and discovers a luminous world that speaks a thousand stories of the sailor gone by, the dancing mermaids and the oyster turning pearl out of a morsel of sand.”

ocean collection

Nature collection

“Breathe in the freshness of dahlias as they spread delightfully on soft cotton fabric . Tarini rejuvenates in this freshness and beckons you to join us in the heartwarming experience.

nature collection

Traditional Collection

“Taking after the celebrated European art of the 16th century. Diana invokes the beauty, finesse and grandeur of the baroque style . Decked in regal greens and reds with accents of gold, this is a sure shot festive favorite.”

Diana collection

shabbir collection

In future Tarini plans  to continue creating timeless and beautiful designs, keep making a difference in the lives of people who are touched by Tarini from their artisans to patrons.

“Focus heads & hands is the main tool to success. If you use it correct you can achieve impossible.Keep moving forward and look back to only see how far you have come . Dedication, observation, humility and focus will never let you down. Always take the narrow road in the beginning and you’ll scale heights .” – Shashi


Buy Tarini on their online store here

Follow them on Facebook here

Noida – 2nd Floor (Near Lifestyle), DLF Mall of India, Ph: 9205250070

Gurgaon – SG-54, DLF Galleria, DLF City Phase 4,Ph: 0124-4058457/58

Goa – 153, Campal , Behind Directorate of health services , Panjim , Ph: 9689949629


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