Move over Basanti – our rockstar “Gulabo” is here

Saloni recommended Rajasthani folk music for the post- so here is one of our favorites – the Kesariya Balam.

I love Gulabo because they are different. They follow their own heart and create designs which are traditional yet contemporary. PITR favorites will always be their Anarkalis . From pastel  soft block printed cottons to more ornate festive wear – Gulabo has something for everyone.

Obviously the name had to be Gulabo, because it’s a pink city brand, and the name is so cool so young, catchy, gives the right idea of the kind of clothes I make says Saloni Gulabo’s founder and designer.

As Baatein summarizes the name “gulabo”

Pink has a beautiful story,
from the blush of a bride, to the crimson of sunrise
it isn’t just a color but the etymology of life

“I had this idea of doing something in designing ever since I was a kid. Even after getting Masters degree in English Literature, I kept working on my interest and used to design different clothing for friends and family. One day in my long conversations with my friend, I suggested this as a full time thing, and since then there is no looking back.

Gulabo works  with all kinds of fabrics cotton, chanderi, raw silk .  I love experimenting, my mind is always flowing with ideas. Saloni’s all time favorite is block prints and she is currently working on new festive wear which is silks and chanderi.”





Saloni’s fashion advice is don’t just wear what you think suits you, you are comfortable wearing it, don’t try to be something you are not! Just be Real and keep it simple.


Love how the mughal era fashion has continued to inspire the art and fashion for the generations that followed. Prince Dara Shikoh’s baraat (wedding procession) with Shah Jahan closely behind his son. Image: From an 18th C painting, The marriage procession of Dara Shikoh (National Museum, Delhi) Note the men in Angrakhas and women in anarkalis.


Gulabo’s vintage Angrakha and Anarkali inspired clothing range is PITR’s personal favorite.




“Indian garments are unique in their prints and texture and most importantly feeling…how a garment makes you feel I think that must be kept in mind before picking anything.”



Reason Gulabo stands out is because of its designs. ” Saloni says all my designs are my own. I do not copy. I work really hard to create something new for all out there. I love the fact that people admire my work, in India and overseas too and that keeps me going.I  just keep myself updated on fashion front so I can whip out something special and new everyday. ”



“Gulabo is also planning on expanding their  business, more new designs, stores around the city but one step at a time.”


“I would just like to tell everyone to follow their dreams, never ever give up, that’s what I did.  DONT WISH FOR IT WORK FOR IT! ”

Gulabo retails through exhibitions and online through their facebook and instagram pages.  You can also contact them for your own custom orders for the upcoming festive and wedding season.


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