Juanita (wah-NEE-Tah) is about living in the now.
It is based on the philosophy that clothing can help you reinvent yourself. Your clothes are the tool that help you get through life’s transitions.
Juanita was founded by Shubhda Priyam who has worked with FDCI and Amazon fashion week designers like Anju Modi and Samant Chauhan.
“I really enjoy dressing people. When people approach me, I suggest them an outfit and they look
fantastic—they’re really happy. I like knowing that someone’s happy because of what I do.
Clothes should allow people to feel that they can face the world and conquer it. I also enjoy the
act of creating clothes. Working with color and fabric are still things that am passionate about.” Says Shubhda
Shubhda sources their fabric directly from weavers of Bihar and many parts of South India. Their work is mainly around Cotton and Chanderi. All the fabrics are environment friendly and are from the
weavers themselves, handpicked, handmade and hand-woven. Natural dyes give their fabrics
blissful colors. Hand embroidery is done by skilled in-house artisans
Our recommendations for must have ‘Juanita’ pieces are :
Off-white jacket dress with sleeve with frills
Tobacco grey gather dress with key-hole on the neck
Indigo blue touch neck tiered dress
This label is a godsend for lovers of minimalism. The clothing is comfortable yet elegant with pure colors that resonate with your heart to bring joy and confidence. In Juanita, particular attention is paid to quality, skill, craftsmanship and care. They are empowering artisans who makes these breathable fabrics which work in a variety of styles.
The brand wants to take Indian weavers and Made in India to a global front.
In her free time, Shubhda loves travelling – her one final word of advice for the upcoming designers
“Never Underestimate Yourself”
Their beautiful handcrafted clothing in subtle , fall colours is a must have before you gear up for the festive season.
follow Juanita on Instagram here.