Grassroot by Anita Dongre – One should either be a work of art or wear a work of art

Anita Dongre Grassroot is a tribute to India’s handcrafted traditions. It celebrates India’s crafts and weaves by providing a contemporary and sustainable platform for the artisans and helps create livelihoods by partnering with network of trusted NGOs.


Brand Profile :

“Anita Dongre Grassroot is  a contemporary platform created for the artisans of India. The objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. The brand is a tribute to India’s handcrafted traditions and fashions them into contemporary tales. Grassroot is a luxury pet brand that  appeals to  today’s evolved, sophisticated global woman who understand the value of slow fashion and has the fine taste to appreciate the legacy of craft by hand. ”


Their Rabari Collection includes some interesting silver pieces and showcase India’s impeccable craft.

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“Silver necklaces, handcrafted and rare. Breathtaking silver pendants gently strung from threaded beads. Earrings that shimmer with an exquisite timelessness. Every piece of this collection is a unique, stunning fusion of nature’s beauty and India’s impeccable craft”

BeFunky Collage

You can learn more about Grassroots through this video here .


Image courtesy : Anita Dongre Grassroots 

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