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First some music : Please sing along All Soul products use the finest Indian textiles in pure natural fibres (cotton, linen), using baby-safe dyes. Their products are safety-tested by strict international standards. They support local, small-scale industry even as we sell around the world.   Soul provides a wide range of fabrics so that everybody can find something that suits their tastes — and their pocket!   Their  popular handwoven textiles are woven in weaver’s cooperatives in various parts…

Its been sometime since we posted a home tour. Come join us in exploring Renu’s beautiful home in Bengaluru.   Renu stays in a 1400 sq. ft rented apartment in Bangalore with her husband . ” We have been staying here for 3 years now. This is our study room and this is where my husband or I usually work on Laptop, take office calls, pay bills etc. I usually like to do painting here or just…

First my personal favorite movie scores of all time : Rahul has been a fashion enthusiast since childhood, he got a chance to associate with fashion world when he started working as a Marketing Executive at Roposo. He says , he is a perfect byproduct of Indian Education System- An Engineer with an MBA degree :) ” Why I used the word  byproduct is because both my degrees helped me grow as an individual,…

Before you drool over some beautiful Jamdanis that follow  first tune into this music . The word Jamdani is of Persian origin, deriving from ‘Jam’, meaning flower, and ‘Dani’, a vase or a container because of the pattern generated through the weaving. ‘The Tangail Jamdani is similar to the Dhakai Jamdani in that it uses interlocking extra weft cotton yarn to produce floral or geometric motifs.  However, it has a softer feel and sparser distribution…

A special post for all Sari lovers. The Saree Festival is happening in Delhi this weekend. The festival celebrates the richness of the traditional drape of India, and its all-pervasiveness in our cultural milieu, and is India’s first and unique celebration of the Saree. The centrepiece of the festival, Saree Mela is a celebration of the diversity of Sarees, featuring signature pieces from varied styles – hand-woven to fashion forward sarees, artistic and design interventions to…

Manisha and I spoke several weeks ago. It wasn’t just the name of her brand which left me enchanted but also the warmth in her voice and her passion for her start up which was extremely inspiring. Before we share more  – here is some very popular Sambalpuri music . Weavers at Neeli Titlee love it ! ENTHUSIASTIC, is the one word that explains Manisha. The smallest inspiration or moment of happiness can bring an electric…

In 2014, two young entrepreneurs,founded the brand SungOns. Their Indian roots forged a strong love for Indian art and craftsmanship, decided to spread this essence across the globe. Siddhi  the brand’s founder completed  masters in Bio-Technology from Mumbai Ruia and  published her research paper in emirates journal of food and agriculture but her love for India and  shoes led towards building SnugOns.   “This was not how I imagined my career. I always wanted to…

Handicraft is that act of ‘hand-crafting’ an object to suffice a daily chore ; to pacify a need of faith ; it could just be a personal expression or just something that hones the dexterity of a pair of hands. This act of crafting is but the most potent proof of the civil-ness within any civilization.  Our crafts represent beauty, dignity , form and style. So then why does a country so rich in heritage…

Music as requested by Diya Mehta founder of the brand Before Diya started her design journey she  was a producer in advertising and  worked with different Production Houses, to produce ad films for India and the international markets . “The brand has come out of my love for Design , and the desire to create beautiful things, for oneself and one’s home.” says Diya Although Diya was never trained in design, production design was part…

Lovely ladies and founders of Story Loom Films Keya Vaswani and Nidhi Kamath suggested this music to be played along with the post. PITR : Tell us a bit  about you , what you did in previous life before starting Storyloom Films We both studied from Indian Institute of crafts and Design (iicd) in Jaipur and were batch mates and best friends. We did our 4 year diploma course in Craft Product designing which really…