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First some music to go with the spirit of Rasa-lila . The  brand founded by the effervescent Darshana Bhanushali is a witness to a beautiful communion of the two beautiful and high spirited tribes – The Adivasi and The rabari The meaning of rasa-lila is ‘Dance of love and passion’. It is so vivacious and graceful, and that is the spirit of the brand. Journey of Rasalila “After we got married, within 10 days of…

 First the music which perfectly describes the Coloroso woman . Imagine  Audrey Hepburn, Rekha, Jayabhaduri, Sharmila Tagore, Aparna Sen, Konkona Sensharma, Mini Mathur, Tisca Chopra, Arundhuti Roy, Shobha Dey and yourself !   Joydeep describes himself as a salesman and a proud one. He passed out of a Calcutta University Management course on Sales and Marketing and  joined an FMCG multinational  and started selling dantmanjan in the rural areas of UP, Bihar and Bengal before getting posted…

Music  Nadiya Paar literally translates to ‘leave behind the old and sail forward to the new’. The brand aims in an organic growth by following sustainable processes and also in the development of community through a holistic approach. Founded by Megha Kanera a NIFT alumnus, the brand is driven by passion invoked from the nature, raw materials and textile techniques of the various weaving clusters in India. Megha is a mother of a eight-year-old boy…

” People who haven’t gone down the entrepreneurship road probably anticipate that it is all about freedom and work-life balance, when in reality it is about toughening up inside-out, taking complete responsibility and pushing your limits. With all its challenges, it teaches you to keep walking and to never give up. This song just encapsulates hope and the fighting spirit needed for it.”  So here is  my wish    Liz ,  founder of the brand …

First the music Silver Centrre is a Traditional and Contemporary Jewelry Design House with, in house state of the art manufacturing facility established by Seth Kistoor Chand Boochra in 1897, popularly known as The Silver King of India. So powerful and influential a man, that he become the very person to be controlling the prices of silver in the Indian market. All of North East Indian belt’s silver was purchased by him during 1928-1934, a…

First my favorite version of Do Re Mi. Cloth diapering essentially refers  to ‘Advanced Cloth Diapering’ and not traditional cloth diapers.Cloth diapers are a part of ‘Natural Parenting’ a trend that promotes adopting natural baby-care practices which are pro-baby and pro-earth. Advanced cloth diapers, as the new age cloth diapers like Superbottoms are called, are made up of cloth to provide all the benefits of disposable diapers in the goodness of cloth . These diapers are…

“There is nothing in a caterpillar that tells you it’s going to be a butterfly” Nrinam is one such beautiful caterpillar . Before you hear their story – first the music . Founded by  Aishwarya Tandon a student of LLM from Delhi University – Nrinam is a combination ofher parents names, NRI-pendra and poo-NAM. They speacialise in Block print and applique sarees and garments.   She  had been friends with these girls since a while,…

“There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.” Here is Benaazir’s choice of music and one  my personal favorites Benaazir graduated in Computer Science and has a Masters in business administration. After spending seemingly, a lifetime in corporate jobs,  took a sabbatical for 2 years to travel and perhaps spend some time studying jewelry making & witnessing master craftsmen…

I always find it tough when the designers leave it to me to choose the music. Its like I have to express the soul of the brand through the music I choose and that my dear friend is TOUGH.  So when you hear this  – All you want to do is wear a Colors and Mirrors,  get on the stage and dance like no one is watching . “Colors and Mirrors” a blanket label to summarize everything…

First the music Chinanshu – Paarisha’s founder declares herself as a boring banker who turned into a designer. Her love for all things bright , talking, sweet tea and bitter coffee – all comes out in Paarisha’s eclectic designs. She says she loves dogs and animals, travel, good conversations and her morning walk. Inspiration for Paarisha jewellery comes from everywhere -“It can be a small conversation or walk in the rain, my morning walk, travel…